Does My Business Need a Website?

Consider this.....

It is possible that your customers don’t use a computer all that much, but did you know:

More than 65% of people living in rural areas and more than 85 % of people living in cities use a computer at least once a week …. And the percentages are not decreasing.
The fastest growing population of those becoming ‘computer literate’ are between the ages of 50 and 75 …. This demographic also happens to have the highest percentage of disposable income.
By age 5, 25% of our kids are using the internet, by age 9 the percentage rises to 50%, and by age 15 at least 75% are internet savvy.
It is probable that your customers are using the internet more than you think.

You don’t have to run an ‘e-business’ in order to take advantage of the benefits a website offers. In fact, most business web sites are established as a means to complement a traditional business.
A website is another marketing channel – one that targets an ‘active’ audience. Most often, those viewing your website are actively looking for a goods or a service (as opposed to the print media audience).
Having an effective website (one that is attractive, easy to navigate, and kept up-to-date) is a very cost effective way to advertise.
A website allows the business to communicate to a broader range of customers than they could in print media, radio, or television alone.
A website allows you to explain why your business is unique and reveal your identity.
Through a website, your business can establish a global presence – this can be important to a business trying to market their product globally … it can also be important to a business that has no intention of ever selling their product or service on the web – it's a fact that over 70% of travelers look on the web to learn about restaurants, accommodations, and shopping before leaving home.
The web is becoming more accessible everyday – from ‘wi-fi hot spots’ in coffee shops to web access via cell phones to wireless networks in campgrounds to wireless networks covering entire cities. Handheld devices of all sorts are becoming more frequently used to search for information on local businesses … What good restaurants are downtown? Where can I find a RedWing shoe store? Where can I get my RV serviced? … most businesses can benefit from having an internet presence.
Be it right or wrong, the very fact that your business has a website, domain, and email address lends credibility and legitimacy to your business.

Bearded bear will help you capitalize on the publicity and marketing power of the Web